Honesty is not fashionable, it does not sit well, it offends. Why do we insist on wanting the authentic, on wanting it as if it were ours, and as soon as they give it to us, we reject it, it breaks into pieces without the possibility of repairing it again?
Advertising campaigns, company slogan, job requirements, moral suggestions in any environment and context: «be authentic» they tell us. Is society really ready for that? And the people? Are we? Because in the end it all comes down to that, people, people with their fears, and their cravings, and their insecurities, their yearnings, their dreams, their goals, their frustrations, like everyone, after all. Are you, are you, are you ready for honesty? To face a world that cries out and proclaims the «authentic»? We like to affirm that yes, because it defines us, because in some way it elevates us, and makes us feel, and seem, «a better person», as more «authentic» …
What would happen if we accepted reality? If we were honest with ourselves, authentic with our interior, and we began to recognize that we do not always like what is honest, that we do not always like us, even if we boast otherwise; that no matter how much we create it, we are not always ready or prepared to find the authentic, because it can dislodge us, because it makes our mini-universe tremble and we move from the center, and it is difficult for us to find it again, because even though we insist on affirming it Opposite, sincerity does not like it, it is not in fashion, it is not polite, nor courteous, nor strategic, nor social, unless you really have in front of you, an authentic person …